Located near the heart of the Capital, Beijing New World Taihua Plaza capitalizes all advantages of close proximity to all metropolitan features of the city and the grand historical splendour. The famous commercial districts of Chang An Avenue, Dongdan, Wangfujing, as well as modern commercial buildings and hotels are nearby. The complex is also conveniently served by an effective transportation network covering the underground railway and nearly 20 bus routes, all within footsteps.

With all benefits of a well developed community, Taihua Plaza also enjoys a range of essential amenities from schools, refreshment parks, Dongdan Coliseum, Xinhua Book Store, hospitals to fresh food market for a truly urban lifestyle.

Occupying a site area of 16,000 sq.m. and floor area totaling 160,000 sq.m. in 18-storey, the magnificent Taihua Plaza comprises 3 towers of modern luxurious residential flat, atop New World Department Store (Phase 2) with an area of 44,000 sq.m. It embraces a stylish landscaped garden to provide residents with an exquisitely comfortable and convenient living environment.