Our goal is to become the leading national developer in Mainland China, our business strategy evolves around six growth initiatives:

• National coverage
• Strong land bank reserve
• Different types of projects in full range of price segment
• A substantial proportion of long term investment property
• Prudent financial practice
• Brand resource
  

• We strategically invest and develop our projects in cities with high economic growth potential or in location with great natural beauty. We are well positioned geographically to capture the potential housing, business and leisure demand as Mainland China continue to growth and household disposable income increases rapidly
• Our dispersed investment and development portfolio enable us to balance the structural market risk which could be cyclical and out-sync in each individual market, this well chosen investment strategy in the first-tier and second-tier cities ensure a more stable return and steady growth
  
  

• A substantial land bank reserve is essential for long term development, our land bank reserve is the highest among the national developers
• This land bank reserve make us readily to capture the fast growing market

• Our experience and expertise in project development is well demonstrated in our full range of real estate projects, these include large-scale residential community, apartment, luxurious townhouse and villa, serviced apartment, office tower, shopping center, hotel, resort and mixed-use complex
• This full range of property satisfies the needs of different domestic, business and leisure requirement of the local users, no matter they are entrepreneur, office worker, middle-class family or young homebuyer

• As an experienced, listed developer, besides developing projects for sale, from the outset we are determined to develop a substantial high quality long-term investment property portfolio, we choose to develop our investment property in the center of each fast growing city, these international standard hotels, Class A office towers, serviced apartments and shopping centers projects are the best of its kind
• We recognize the importance of a strong and steady income stream generating from a quality investment property portfolio as Mainland China riding along the ascension to WTO, we believe our prime location rental projects are well positioned to capture the rising demand for rental space

• We are a reputable listed company in Hong Kong with strong support from the New World Group, we are able to raise capital from a wide range of local and international banks in Hong Kong, Mainland China and overseas
• Our prudent financial management is highly effective in controlling project cost thus ensuring a higher return on capital

• The New World Group has been developing and investing real estate projects in Hong Kong and Mainland China for over 30 and 20 years respectively, we have maintained our well recognized brand reputation by consistently building unique property project the world has come to known, these include the Hong Kong Convention and Exhibition Centre, New World Centre and Grand Hyatt Hotel etc., each one of them a classic in terms of design and construction, a testimony to the Group's commitment in quality and innovation, and the determination in bringing the international best practice in space planning and property development to Hong Kong and Mainland China
• We have completed a great number of high quality projects in the same brand tradition of the Group, these projects perfected in their concept, design, material choice, construction, marketing and services, striving to be the best of its class locally
• Beijing New World Centre, Shanghai Hong Kong New World Tower, Wuhan Changqing Garden, Guangzhou Casa California are prime example of some of our projects which enjoy a well-known national reputation, they vividly interpret our core brand value strength