1.
What is the main business of New World China Land?
 
 
New World China Land is the leading national property developer in Mainland China, we develop high quality property project for sale and manage a portfolio of property projects for long term investment purpose.
 
 
 
 
2.
What is the objective of New World China Land?
 
 
New World China Land is determined to play a major role in the continuous development of Mainland China, especially in improving the build environment and urban landscape in the cities we invested in, we strive to Transforming city vistas、Spurring business opportunities、Creating modern communities and Refining living lifestyle.
 
 
 
 
3.
What is the relationship between New World Development and New World China Land?
 
 
New World China Land is the flagship company of Mainland China real estate business arm of New World Development.
 
 
 
 
4.
What are the major property development projects of New World China Land?
 
 
Please refer to the projects listed in the property project section of this website.
 
 
 
 
5.
What is the asset base of New World China Land?
 
 
New World China Land has an asset base of HK$50.4 billion at present.
 
 
 
 
6.
What is the amount of land bank reserve New World China Land currently hold?
 
 
The Group has a land bank reserve of 28.8 million sq.m. approximately
 
 
 
 
7.
What is the latest property development portfolio of New World China Land?
 
 
The Group's well balanced and varied portfolio include 37 property development projects in 21 major cities such as Beijing, Shanghai, Guangzhou, Shenyang, Wuhan and Tianjin.
 
 
 
 
8.
The real estate market of Mainland China is extremely competitive despite of its rapid growth and development, what is the strategy of New World China Land?
 
 
Our three-tier strategies could be simply stated as : Positional Difference, Innovative Product, Managed Brand Reputation.

Positional Difference : we believe our over 30 years of property development and investment experience gained in Hong Kong enable us to maintain an unique position in the Mainland China market, coupled with our in-depth knowledge of the local market, we are able to provide an unsurpassed high quality property product and service for the customer.

Innovative Product : our over 20 years' presence in the Mainland China market and a localized team of staffs help us to gain a focused understanding of the different market trend and customer need, we continuously develop innovative property product and service without losing sight of the core value of property investment.

Managed Brand Reputation : we systematically build up our brand reputation in every aspect of our business, we recognize the importance of managing and maintaining a well revered brand reputation in our various stakeholders' heart and mind.

 
 
 
 
9.
How do New World China Land take advantage of the opportunity upon Mainland China's ascension to WTO while Beijing hosting the Olympic Game?
 
 
We will accelerate our development projects to fulfill the ever increasing demand in the capital. We will concentrate our efforts in Grade A office, hi-tech building, expatriate housing (e.g. villa and serviced apartment) and middle class housing. In addition, we continue to focus on rental operation in mixed-use commercial property such as hotel, office, shopping center and serviced apartment. We realize that the desire for good quality housing and living environment is always great among home buyers in Beijing, we will relentlessly develop property projects with the best in design, space planning and landscaping, and offering the best in property management service.
 
 
 
 
10.
What is the future level of growth and development of New World China Land in the next few years?
 
 
We have a total land bank reserve of 28.8 million sq.m. in many different cities and transportation hubs across of the nation, this alone could provide us with a vast development potential. In terms of business and operation management, we have a team of well-trained and seasoned local and overseas executives to manage our large portfolio of projects. Financially, all our projects are selling smoothly and bring in a steady cash flow.
 
 
 
 
11.
Besides income generated from sale of property projects, how would the company make use of the recurrent rental income to improve return?
 
 
At present our rental income is coming from a number of major investment properties, these include Beijing New World Centre Phase I and II, Shanghai Hong Kong New World Tower, Shanghai Ramada Plaza, Dalian New World Plaza, Tianjin New World Plaza, Wuhan New World Centre, Wuhan New World Trade Tower and Shunde New World Centre. We expect our recurrent income base will further increase when projects in Dalian and Shenyang complete in the next few years, thus create substantial profit for the company.
 
 
 
 
12.
How could I get hold of the latest interim and full year business report?
 
 
You could download the interim and annual report directly from this website.
 
 

 

 
 
If you wish to find out more about the Group and any other information , please contact :
New World China Land Limited
Corporate Communication Department
Tel: (852) 2131 0201
Email: enquiry@nwcl.com.hk