New World China Land unveiled K11 ECO HOME in the community.
On July 16, the K11 ECO HOME was grandly unveiled in Beijing New World New View Garden.

The K11 ECO HOME fully highlighted the K11 environmental architecture concept advocated by K11, a completely new brand of New World Group. The ECO HOME systematically explores and analyzes the possibility of green city and green architecture by providing exhibitions and experiences. It also shows New World China Land’s efforts to integrate the concept of environmental protection and low carbon in its projects across China. In the future, New World China Land will adopt the design featuring convenient transport, humanistic experience and harmony with environment in its property communities, and implement the K11 concept in its business projects, aiming to reduce the waste of energy and resources resulting from urban construction and community development.

As a public green environmental education base, the K11 ECO HOME was open to public free of charge on July 17, attracting a large number of visitors. New World China Land hopes that the ECO HOME will enable the public including its property owners to realize that architecture is a high-energy-consumption sector, that environmentally-friendly architecture and healthy communities require common efforts of builders and users, and that environmental friendly buildings do not equal expensive ones, contributing to the green and sustainable development of the architecture sector.

New World China Land launched the “New World Greening Community and Planting Seeds” event
In June 2010, in response to World Environment Day on June 5 initiated by the United Nations, New World China Land launched the “New World Greening Community and Planting Seeds” event. It distributed seeds of organic vegetables and fruits free of charge to staff, encouraging them to plant the seeds in wasted containers and try living a low-carbon life. They were also encouraged to record their own experiences in planting and to share their blogs describing the growth of seeds with other colleagues. Some excellent blogs will be published on its magazines, and be awarded after the public polling in its internal website. This way will bring more staff and their family members into closer contact with nature, enabling them to experience the fun of seeds’ growth.

Chengdu New World Volunteer Team held the “Low Carbon Life and New World Clothes Passing Activity”
On May 22, 2010, Chengdu New World Volunteer Team, together with Chengdu New World Department Store, Chow Tai Fook Jewellery, and Chengdu Commercial Daily, held the “Low Carbon Life and New World Clothes Passing Activity” in the People’s Park with a view to passing love and promoting low carbon lifestyle. The activity attracted hundreds of citizens who queued up to donate or withdraw clothes to implement the concept of the low-carbon life, with a total of more than 1,000 old clothes being passed.

Beijing NWCL CLUB held pastoral experience activity
On May 22, 2010, Beijing NWCL Club organized members to take part in “Pleasant Village Travel, Happy Farming Day”, providing them a chance to experience the rural life. The event was held in the Liumingying Green Base in Daxing District, Beijing. The 280 Club members took part in interesting activities such as planting peanuts, tasting rural dishes and picking up organic vegetables, thus having a close contact with nature in an environmentally friendly way.

New World China Land supported the Earth Hour campaign again
On March 27, 2010, New World China Land as well as its nationwide business projects fully supported the Earth Hour event again initiated by the WWF (World Wildlife Fund), by turning off lights for an hour from 8:30 p.m. together with billions of people in the world, which highlighted its determination to reduce carbon emissions and protect the environment.

On the evening of March 27, a total of 21 business projects subordinated to New World China Land participated in the Earth Hour event by turning off illumination lights of business projects and landscape lights including neon lights for an hour. Moreover, it called on staff members and 70,000 property owners to be involved in the event, encouraging them to turn off lights at their apartments or living rooms and gradually adopt the low-carbon lifestyle. Those business projects included its famous project landmarks, such as Beijing New World Centre Phase I and II, Dalian New World Tower, Shanghai Hong Kong New World Tower, Wuhan New World Centre and Wuhan New World International Trade Centre. Meanwhile, Hong Kong Convention and Exhibition Centre, Avenue of Stars, and the Masterpiece, all of which belonged to New World China Land, actively took part in the campaign as well.

The Earth Hour, which was launched by the WWF (World Wildlife Fund) to raise awareness of climate change in Sydney, Australia in 2007, has quickly grown into a global event in the past two years. In 2009, more than 4,000 cities in 88 countries, like Hong Kong, Macau and the Chinese mainland cities, participated in the event, involving billions of people.