2019-05-10
CORPORATE NEWS

Groundbreaking of Landmark Complex in Panyu, Guangzhou NWC Drives the Advancement of Southern Guangzhou Accelerating Development of the Greater Bay Area

The joint venture development of New World China Land Limited ("NWC" or "the Company") and Guangzhou Metro Group Co., Ltd ("Guangzhou Metro Group"), the New World China-Guangzhou Metro Hanxi Development project ("Hanxi Project" or "the Project"), breaks ground today. Listed as a core development project in Guangzhou, it will be developed into an urban landmark complex boasting a new parent-child shopping mall - DPark, plus grade A offices and premium residences. NWC Director and Chief Executive Officer Mr. So Chung-Keung, Alfred, Director and Deputy Chief Executive Officer Ms. Huang Shao-Mei, Echo, Director and Deputy Chief Executive Officer Mr. Chan Lai-Man, Raymond, Guangzhou Metro Group Chairman Mr. Ding Jian-Long and Deputy Director Mr. Mao Jian-Hua attended the groundbreaking ceremony. Since the signing of the contract in December last year, the Hanxi Project has kicked off with this groundbreaking in just a short period of time, reflecting the Company's determination and commitment to constantly strengthen its investment in the Greater Bay Area as well as the China market.

 

Leveraging transportation and location advantages to drive Panyu's development and elevation

 

Located atop the interchange of Metro Line 3, Metro Line 7 and the Foshan–Dongguan Intercity Railway in the heart of Panyu, Guangzhou, the Hanxi Project is conveniently connected to the Zhujiang New Town Central Business District, Guangzhou South Railway Station and Guangzhou Baiyun International Airport, covering major transportation links to Dongguan, Guangzhou and Foshan in the Greater Bay Area. Set to be completed in 2023, the 70,000-square-metre project involves an investment of RMB 10 billion and will provide a total gross floor area of over 500,000 sqm.

 

The Project is conveniently located at an important interchange hub, with major transportation, logistics, people and information flow throughout southern Guangzhou. Apart from the neighbouring Guangzhou South Railway Station, Guangzhou Asian Games City, and the Changlong Hanxi Wanbo Trade and Tourism Centre, the project also provides benefits resulting from the Guangzhou Metro Group's sophisticated metro network, operations, management experience as well as NWC 's strong advantages and rich resources based on a diverse portfolio and integrated business operations. Therefore, the Project is set to drive the development and rise of adjacent areas as well as the entire district. NWC  Director and Chief Executive Officer Mr. So Chung-Keung, Alfred said, "NWC and Guangzhou Metro Group have joined forces to develop the Hanxi Project, further enhancing the elevation of facilities in the south of Guangzhou."

 

Crafting a meticulously designed benchmark project while putting sustainability into practice

 

In line with the new brand promise - "Soul of the City", NWC fulfills its social responsibilities through community development, environmental protection and  human-centric communities creation. Reflecting meticulous craftsmanship, the Hanxi Project has become a core development in Guangzhou for the past two years; as well as a leading complex development located near the Guangzhou rail transit station. With the “sponge city” concept blended into its design, the project infuses its roof, podium and urban garden with green elements, facilitating drainage and water storage. By recycling rainwater, urban flooding risks can be reduced. Furthermore, with its four-level traffic design, 24-hour passage, and connection to the Metro lines, the Project indeed serves as a benchmarks complex development near the Guangzhou rail transit station.

 

Designing the Greater Bay Area's layout with forward-looking vision in order to drive regional integration

 

Under the development strategies of the Guangdong-Hong Kong-Macao Greater Bay Area, the Company has been proactively participating in the diverse expansion of the Area by developing the Guangzhou Chow Tai Fook Finance Centre (East Tower), Zengcheng Comprehensive Development Project, Qianhai Chow Tai Fook Finance Tower and Prince Bay Project. These projects exhibit New World Group's multi-brand advantage, linking medical, elderly care, education as well as technology and innovation resources to create a New World Ecosystem for a close-knit, convenient and rich lifestyle in the Greater Bay Area. New World Development Company Limited Chairman Dr. Cheng Kar-shun, Henry said, "The unification of Guangdong, Hong Kong and Macao is accelerating. For this reason, New World Group will fully support the country's development strategies concerning the Guangdong-Hong Kong-Macao Greater Bay Area to give back to the country and the community as a responsible urban developer." New World Development Company Limited Executive Vice-chairman and General Manager Dr. Cheng Chi-Kong, Adrian JP stated, "Regarding the mainland, the Group will prioritise the development of The Greater Bay Area over the coming five years. Adhering to the Group's brand personality 'The Artisanal Movement' and philosophy for living - 'WE CREATE, WE ARE ARTISANS', we integrate humanist elements such as creativity, culture and art into our business."

 

Panyu, an emerging development district of Guangzhou, borders Guangzhou's core city area and is adjacent to the Pearl River Delta. Establishing its first presence in Panyu, NWC will continue to put its brand promise "Soul of the City" into practice. Through leveraging comprehensive infrastructure and amenities as well as  highly convenient transportation links, the Company is determined to develop a commercial and residential urban landmark complex that provides a vibrant city space. The Company is also making good use of opportunities arising from the development of the Guangdong-Hong Kong-Macao Greater Bay Area to enhance Panyu's overall urban image, making it the portal and hub of the area while helping to accelerate its merging with innovative developments.