List of Directors

The following are the members of the Board of Directors of New World China Land Limited:

Dr. Cheng Kar-Shun, Henry GBM GBS (Honorary Chairman)
Mr. Cheng Kar-Shing, Peter
Dr. Cheng Chi-Kong, Adrian JP
Ms. Cheng Chi-Man, Sonia
Mr. Cheng Chi-Him, Conrad
Mr. Fong Shing-Kwong, Michael
Mr. Choy Hon-Ping
Ms. Huang Shao-Mei, Echo
Mr. Sitt Nam-Hoi

Senior Management

Dr. Cheng Chi-Kong

Dr. Cheng Chi-Kong, Adrian JP
Executive Chairman


Dr. Cheng is appointed as Executive Chairman of New World China Land Limited in February 2020. He is also the Executive Vice-chairman and General Manager of New World Development Company Limited.

Dr. Cheng oversees the strategic direction for New World Group’s property development and investment activities, and is overseeing the large-scale developments including Victoria Dockside and Skycity in Hong Kong. In 2008, he launched the K11 brand, a museum-retail complex that integrates art, humanity and commerce, boosting cultural development in the Greater Bay Area and mainland China.

Dr. Cheng is the vice-chairman of All-China Youth Federation, a member of the Tianjin Municipal Committee of The Chinese People’s Political Consultative Conference, the chairman of China Young Leaders Foundation and the honorary chairman of K11 Art Foundation. He was acknowledged by Fortune as one of “40 Under 40” global business stars and a “Young Global Leader” by the World Economic Forum in 2012. In 2016, he was appointed as the Justice of Peace by the Government of the Hong Kong Special Administrative Region and was made an Officer in the Ordre des Arts et des Lettres by the French Government in 2017. Dr. Cheng holds a Bachelor of Arts Degree from Harvard University, and was conferred the Honorary Doctorate of Humanities by the Savannah College of Art and Design. Dr. Cheng worked in a major international bank prior to joining New World Group and has substantial experience in corporate finance.

Mr. Choy
            Hon Ping

Mr. Choy Hon-Ping
Vice Executive Chairman


Mr. Choy joined New World China Land Limited as the chief operating officer in December 2018, promoted to Vice Executive Chairman in February 2020. He was also appointed as Chairman and Managing Director of Hip Seng Group, the flagship construction company of New World Development Company Limited in Hong Kong. His most recent project is the New World Group's newest landmark in Hong Kong, Victoria Dockside.

Mr. Choy has over 40 years' experience in the property and infrastructure construction sector. He has also served as director for numerous listed property developers and construction companies. The projects he has overseen and participated in span Asia, including Hong Kong, Macau, all the way to the Middle East.

Mr. Choy is a member of The Hong Kong Institution of Engineers, and The Chartered Institute of Building. He also serves as “construction specialist” at the Hong Kong Council for Accreditation of Academic and Vocational Qualifications.

Ms. Huang
            Shao-Mei, Echo

Ms. Huang Shao-Mei, Echo
Chief Executive Officer


Ms. Huang joined New World China Land Limited as the deputy chief executive officer in October 2015, promoted to Chief Executive Officer in February 2020. She has over 20 years of experience in the real estate sector, having served in a consulting and advisory capacity for investment and planning of large-scale property projects in Guangzhou, China for extensive periods. These projects include the planning of the underground space along the central axis of Guangzhou Zhujiang New Town and Guangzhou TV Tower for which she has provided the Government of the People’s Republic of China with professional recommendations on property development and urban planning.

Prior to joining the Company, Ms. Huang held a number of senior positions with an international consulting firm. She was appointed as general manager (Southern China) of a Hong Kong-listed company, overseeing its business development and expansion throughout the southern China region. She has proven experience in China’s real estate sector.

Ms. Huang is a member of Guangdong Province Committee of the Chinese People’s Political Consultative Conference (CPPCC), and a Deputy Secretary-General of Silk Road Chamber of International Commerce.

Mr. Sitt
          Nam-Hoi

Mr. Sitt Nam-Hoi
Chief Design Officer


Mr. Sitt joined New World China Land Limited as the Chief Design Officer in March 2019. He was also appointed as the Executive Director and Senior Director of the Project Management Department of New World Development Company Limited.

Prior to joining the Group, he was the project director of a listed company in Hong Kong which he worked for over 25 years. Before that, Mr. Sitt had been working in Buildings Department of the Government of the Hong Kong Special Administrative Region.

Mr. Sitt holds both Bachelor of Architecture and Bachelor of Arts in Architectural Studies from the University of Hong Kong. He is a Registered Architect and an Authorised Person, with extensive project management experience. He also participated in various significant projects in Hong Kong and mainland China.